Daily Marketing Tips

If you’re like me, you’ve probably spent more than a little time wondering what makes some people a success while so many others struggle and fail. I used to wonder what the secret was that successful people knew that I didn’t. I know you know the ones I’m talking about. They have a clear sense of purpose and have clearly defined goals, as well as a plan to achieve them. The secret I’m about to reveal may shock you in its simplicity, and hopefully provide you with one of those “A-HA!” moments where you make a huge leap forward in your business. For me, that moment came when I figured out that I needed someone to help keep me on track. I’m talking about a mentor.

For some, the thought of having a mentor is ludicrous. These people think that they have a pretty good handle on things, and may have had some success in the past so why would they need someone to tell them what to do? I know because I was one of them. I was not only successful as a Certified Public Accountant, but had also been pretty successful in Real Estate Investing. Then I decided I wanted to get into direct sales. I opted for direct sales because the idea of building a literal fortune that my kids and grandkids would enjoy (from the comfort of my couch) was very appealing. I also very much liked the idea of doing business on a global scale. I became somewhat disheartened when I wasn’t making the progress I thought I should. I found that the demands on my time were too much, and wanted to give up. This is when a light went off above my head. I remembered a friend of mine telling me about his strategy for success. Basically he found someone already successful and did what they did. Then I looked at the people who were successful in direct sales and immediately found what they had that I didn’t. A mentor. Even the most successful people in direct sales had someone that was guiding t (more…)

Would you like to make money from something you’d do for free?

Do you have a craft that “speaks to you” and that you love sharing with others? Look at your job or business and ask yourself, Are there others who want to know more details about what I do?

Of course there is!

I like to make money and there’s nothing wrong from benefiting from the free enterprise system.

If you have a least a thousand hours of knowledge in particular area, you have enough knowledge to categorize yourself as an expert and therefore tapping into some hidden profits.

Most people who want to profit from their knowledge just jump in and try to make something out of that knowledge and skip any relevant research.

Before you start seeking to profit from your knowledge, I would still do some research on it with surveys just to check how bad the market wants your information before you’re actually start deciding before to committing.

At the very least, do some research on your target market. Do a search and find out if there are least a 50,000 hits on a major keyword search engine when looking into that particular niche keywords. If you have 50,000 or more seekers per month I’d say it’s a good volume of keyword hits.

Here are five questions to ask yourself in going further:

* Have you identified the skills you have that other people are willing to pay for? You want to find your audience. Identify that niche market and zero in.

* What type of business are you running? Will this be local or national level?

* How are you going to deliver this information? How are you going to reach them? Are you going to use social media marketing? Public speak? Joint venture partners.

* How are you going to market to these people.

* How much are you going to charge for your fees? I would say a good fee to start out is 1000 (more…)