Utilizing Pop Up Displays at Your Next Show
June 21st, 2010 Filed under: Direct Marketing — Direct Marketing Author
If you travel to many different shows over the course of a year, you will really appreciate the convenience of a pop up display. Designed to be easy to set up, these handy displays come in a wide variety of sizes and styles to suit your every exhibition and trade show need. They are sturdy, stylish and pop into action quickly, even if you are attending a show by yourself. True to their name, a pop up display can literally go from small and compact to large and eye-catching in less time and with less effort than you might think possible.
Choosing the Perfectly Sized Pop Up Display
There are a number of things you will want to take into consideration if you are currently shopping for a pop up display. Overall size is an important thing to consider, since these displays are available in a wide variety of sizes, ranging from small tabletop displays to large 10 or 20 foot displays that are perfect when used as the backdrop for your display area. When selecting a size, give some thought to the kinds of shows and exhibitions you normally attend. Unless you primarily utilize a very large display area, you will probably find that an 8 or 10 foot pop up display will offer more versatility. This size often works perfectly for smaller and standard size display spaces. Plus, even if you do occasionally utilize a larger display area, you can easily fill in the extra backdrop space with one or more banner stands or fabric displays. You could even utilize a second pop up display as part of your backdrop.
Other Factors to Take Into Consideration When Choosing a Display
You will also want to take quality into consideration, since any display you choose is likely to receive a lot of use and even abuse as you travel and set up at shows. Look for a high quality frame that is both sturdy as well as lightweight. The mechanism by which the display “pops up” should also be easy to use, especially if you commonly travel to shows on your own without a helper along.
It should offer enough space for all the signage you commonly use in your display, and should offer a good method for attaching the signage if appropriate. You will also need to choose whether you want a display with a single-color fabric background panel, or if you would be better served by having the fabric panel custom printed with your logo or other eye-catching graphics.
Pop up displays are also available in different shapes, such as those designed as a straight panel, in a smooth curve, serpentine shape, or even a horseshoe shape. Give some careful thought to these various shapes, as you might find that one works better than another for your individual use. You should also look to see what kind of guarantee or warranty comes with the display unit. After all, you will likely be using your pop up display for a long time to come.
Adfab Exhibit Group offers trade show displays that get you noticed. Contact Adfab Exhibits for pop-up displays, custom displays, fabric displays, banner stands and trade show booth rental
