Postcard Marketing – Heart-Melting Promotional Postcards For Valentine’s Day
February 6th, 2010 Filed under: Uncategorized — Direct Marketing Author
You might be sending your sweetie some flowers for Valentine’s Day, but what are you sending your customers? Valentine’s Day is a great time of the year to promote your products with holiday-themed promotional postcards. It might be too late to launch a campaign this year, but for many businesses, Valentine’s Day is a can’t-miss opportunity to generate sales from postcard marketing, year after year.
You don’t have to run a flower shop or candy store to capitalize on Valentine’s Day either. No matter what product or service you offer, you can entice your customers with a sweet deal they can’t refuse. If you run a brick-and-mortar shop, start with local marketing. Target everyone in your surrounding communities and invite them to come in for some heart-melting gifts, specials and more.
But also, think beyond your products. Sell the experience. This is particularly beneficial if your business is based in food or hospitality. If you have a coffee shop, invite people to spend a nice quiet Valentine’s Day with a hot cup of joe at your shop. If you run a restaurant, invite them in for an elegant dinner, wine and good music. Getting the idea? If you have a pet store, tell your customers to find puppy love all over again. No matter what type of business you run, the possibilities (and puns) are endless.
Just be sure to plan your Valentine’s Day postcard marketing well in advance. Come up with a great, highly profitable idea, and be sure to leave plenty of time for design, printing and mailing. Start planning now for next year, and it could become your sweetest Valentine’s Day ever.
M. Marlin is a postcard marketing specialist for PostcardPower Postcard Marketing, based in Elizabethtown, Pa.
