Popular Promotional Products
July 5th, 2010 Filed under: Direct Marketing — Direct Marketing Author
There are tens of thousands of promotional products out there – how in the world are you supposed to choose the right one? Well, one way to do it is to just pick a tried-and-true promotional item that has worked well for others in the past. There are some promotional products that are consistent best-sellers year and year, and others that have been part of popular trends for one reason or another. Picking one of these promo items ensures that you are spending your marketing money wisely. Here are a few best-sellers that you cannot go wrong with:
Lip balm. A relatively new item in the promo product industry, lip balm has been a huge seller for a couple of years now. People love getting this stuff for free because it’s extremely convenient and useful. Companies like giving it away because it gets used daily, and most offer the ability to imprint a full-color label with plenty of room for your marketing message. At less than a buck each, it’s also extremely inexpensive.
Hand sanitizer. Like lip balm, hand sanitizer is another popular promotional product thanks to its usefulness. People love receiving this sort of stuff for free instead of going out and buying their own. Again, it lasts a long time and most feature full-color labels. Hand sanitizer is especially popular during the winter when season colds make their rounds and people become wary of germs.
Eco-friendly items. Eco-friendly promotional items are very popular these days. These recycled, biodegradeable, and organic items can enhance your company’s reputation and also make an impact with eco-conscious audiences. Most regular promotional products have an eco-friendly counterpart these days, so make sure you check before buying an item.
You can’t go wrong with any one of these popular promotional products and product categories. So if you’re worried about wasting your money on items that might flop, take the safe route and go with what’s proven.
Fred Oak is an expert on promotional products. He has been educating marketing and advertising professionals on the most effective use of the promotional giveaways for over 12 years.
