How to Save Money on Trade Show Booths and Fit Small Budgets
March 12th, 2010 Filed under: Uncategorized — Direct Marketing Author
Tough economic times are no reason to cut a marketing budget or eliminate trade show booths from the plan. In fact, since the competition is likely tightening its budget, it’s the perfect time to get a jump on them by attending various exhibitions. So, whether profits are smaller this year than they should be, or the company just has a smaller marketing budget, here’s how to save money on trade show displays:
Buy Used Trade Show Booths And Accessories
Big businesses will often trade in or sell off its trade show displays every year or even several times a year in order to purchase new displays that match their current marketing plan. And while this might require a large investment on their part, it makes it easy for thrifty companies to pick up like-new displays for a fraction of the price. There are a few tricks to this, however.
When deciding to buy used, be sure to buy from a provider who refurbishes and customizes displays. This way, it will be in good shape and will match the new marketing plan with a minimal amount of hassle. It also helps if the company chooses a used display that closely matches the design concept to begin with. After all, the less work, the cheaper it will be.
Add Pizazz To The Existing Company Trade Show Displays
If the company already has trade show booths from previous years, take an objective look to see if they can be updated for the new marketing plan for an affordable price. Even items used at conferences such as podiums and literature stands can be usable pieces. To decide what can be used and what needs to be replaced, go through everything one piece at a time and determine if it can be used in the new design in some way, even if it needs to be refinished or requires new graphics. Sometimes, fabric and other things can be added to existing pieces to spruce them up as well.
When Exhibitions Just Don’t Fit Into The Plans
In some instances, it’s impossible to fit all of the demands of an exhibition into a marketing budget, but that doesn’t mean they have to be cut out altogether. Consider teaming up with a complimentary company. This way, instead of shelling out for two booths, both companies can split the costs of a single display.
Professional sales representatives may also be an option. If not, wholesale showrooms, industry conferences, and public spaces may be an option depending on the company, industry, and audience being targeted. In fact, with a short brainstorming session, it’s possible to come up with a number of spaces and events where the company can get some marketing power from.
Being short on cash is no reason to limit the company’s reach and slip behind its competitors. With some creative thinking and a few smart tips, trade show booths can become highly affordable and easy to put together. And remember, trade show displays shouldn’t be limited to exhibitions alone.
Chris Harmen writes for Skyline DFW, the experts in Dallas trade show displays. In addition to supplies and components for trade show booths, Dallas and area businesses can access Skyline DFW’s industry leading services and expert advice.
