Daily Marketing Tips

Designing a Postcard Does Size Matter?

When designing a postcard marketing campaign, the size of the postcard used is one of many factors to consider. Marketers test headlines, copy, call to action and pictures to determine how to get the best response rates. However, a business might also experiment with different sizes of postcards as another part of postcard marketing success. The size of a postcard is one method of attracting people to your message.

Of course, the larger the postcard, the more information can be provided to prospects and customers. However, since cost is the primary reason for using postcards, a business may want to consider sizes that can be mailed at the lower postcard rate.

The most common sizes of postcards are 4.25″ X 5.5″, 4″ X 6″, 5.5″ X 8.5″, and 6″ X 9″. The two larger sizes can stand out in a customer’s stack of mail better, and, as stated before, can provide much more information and even pictures. However, this size will cost the full first class postage rate. If the marketing message is to be brief, or if a company wants to keep costs down, then the best suggestion would be to use the smaller postcards.

Before determining the size of the postcard to be used, it would be best for businesses to examine the purpose and objectives of their marketing campaign. Does the product require pictures to help customers better understand it? Will the budget allow for the higher mail rate? Companies and organizations must choose the best size for a particular postcard campaign.

John Amburn is the Operations Manager for Burris Computer Forms, a leading provider of blank postcards, shipping label sheets, and blank door hangers. http://pcforms.com