Daily Marketing Tips

Cheap Postcards That Wow Can Get Your Business Noticed

Sure you want to print your postcards cheap but what does that really mean? Cheap quality and blah presentation means wasting your money and can mean a negative impression of your business. What you really are looking for are postcards that wow your potential customers and get your business noticed. You don’t have to spend a lot of money to create these postcards. Postcards that wow can be inexpensive as well as memorable. Think of ways to separate your business from your competitors. The competition for new customers is fierce. You need to find ways to stand out from the others. Here is a couple of suggestions that can help you achieve this.

First we need to describe what we mean by adding a wow to our cheap postcard. A WOW FACTOR is hard to define but you know it when you see it. It is that something extra that grabs your eye and attention. It goes beyond good design and copy. It can be extra heavy printing stock, spot UV coating, silver metallic ink or colored metallic effects that are not commonly used by everyone. By using these techniques you can create a postcard has a much better chance of getting noticed.

Using a heavier stock is one way of creating a cheap postcard with a standout characteristic. Find a printer that offers low pricing but has a standard stock of at least 14 point card stock. Many printers offer cheaper prices but with cheaper paper stock. Make sure you are getting cheap pricing with quality stock. Some quality printers also offer free upgrades to heavier card stock such as 16 point. Using a superior card stock can create an impression that your product is of high quality as well.

Another way of being noticed is to add an effect to your card presentation such as using Spot UV. What is Spot UV? A Spot UV technique is achieved by applying a UV gloss spot varnish on top of clay coated paper. This achieves maximum contrast between the highly reflective shiny UV coating and the more light-absorbing clay coated finish, which creates a striking first impression. Spot UV can add a lot of interest, and can identify the printing as a premium piece of sales and marketing literature in the perception of the reader. Try adding a Spot UV to chosen areas of your printed card. This has the effect of highlighting and drawing attention to that part of the design.

You might also want to try using a metallic effect on your postcard to add interest as well as perception. You can use a silver metallic or colored metallic to create a wow effect. You can choose from adding only a silver metallic ink to your postcard or using a combination of one or more colored metallics to give your postcard that uniqueness. A colored metallic is created by combining metallic silver ink to a standard 4 color process in which you can make a metallic gold, bronze, brass and about 600 other color combinations to create spectacular metallic effects. If you think these processes are very expensive – you’d be wrong. They can be inexpensive and effective.

Most of all, when thinking of creating a cheap postcard to promote your business. Think more of quality, effectiveness, uniqueness and inexpensive price if you want to have your business remembered. Using any of these wow features can achieve your goal of being cost efficient as well as maximizing your return on your investment. Using heavier stock as well as adding interesting effects can be inexpensive and rewarding. You want the postcards you create to represent your company. Make sure when you are looking for cheap postcards that you don’t end up with a card that you are not proud to give out. Using a wow factor can create create a unique look and give your sales and marketing literature that edge you need to get noticed.

For more information about cheap postcards and inexpensive postcard printing with wow features, go to: http://www.colorprintingpros.com

About The Author:
Sylvia Bronstein, started her successful career in the New York advertising scene, she has been developing effective advertising, sales and marketing literature for more than 30 years. Specializing in small and medium size businesses, she is currently using her extensive experience writing articles and working as a consultant.