A Great Source For Demand Generation
August 30th, 2010 Filed under: Direct Marketing — Direct Marketing Author
With the current business environment and economic climate, many businesses are looking to cut corners, reduce overhead, streamline processes and maximize ROI whenever possible. There are too many business situations where there’s a big disconnect between marketing efforts and the ability of sales departments to actually deliver.
Manticore Technology specializes in Demand Generation, a new strategy and technology to bring sales and marketing together as a unified team. Their products are meant to give marketers the tools they need to execute and track automated online lead generation campaigns (specializing in the B2B market).
From the company’s home page, you can go to subpages for:
- Products, including an overview and a full slate of information about Manticore are various products that are available to marketers.
- Services, which is then further broken down into Implementation, Training, Support and Email Deliverability
- Customers, with a showcase of clients across a wide range of products and services (including UPS, Aetna, Citibank and CSC) and a page of case studies and glowing testimonials
- Resources, with an online demo, a live demo, a brief overview of “Demand Generation 101,” a breakdown of price structure, a head-to-head comparison of the competition and a blog. This section also features several white papers on the demand generation business, with some fairly in-depth information included.
- About Manticore, which includes full information on the company’s management, careers, corporate profile, contact information and press releases.
The white papers and blogs are especially informative and thought-provoking, as they address some real-world problems that people in marketing and sales departments are often faced with. The content on these pages is direct and useful, and does get right to the core of some of the issues that are common in the business world.
While this site is fairly easy to navigate and features good-looking graphics and features, be aware that it’s also extremely heavy on industry jargon. That’s somewhat to be expected, considering the specialized niche audience of sales and marketing professionals that it’s aimed at. But the industry-speak, at times, is difficult to get through in order to find real meaning.
