Video of Print is…Personal

May 20th, 2012 Filed under: Direct Mail Response — Direct Marketing Author

Here’s a nice video I was watching. Posted it here for my readers.




Author’s Description:

Print Personalization pays Ford Motor Company shows that a highly personalized self-mailer significantly boosts sales of extended warranties to F-150 truck owners when compared to its traditional direct mail – Campaign Results in response rate in sales in production costs Ford Motor Company is now adopting techniques learned during this campaign throughout their product line and extended service warranties, believing it will add millions of dollars in yearly sales to this segment of its


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This video has had 57 views and is 60 seconds in length


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