Cool Video – Insight CRM 2011 – Hospitality Marketing Concepts

February 6th, 2012 Filed under: Direct Mail Design — Direct Marketing Author

This is a pretty good video I came across. Wanted to share it with everyone. Enjoy

Author’s Description:

When it comes to premium hotel loyalty programs, communicating with your members and understanding your program’s performance is made easier and more profitable with HMC’s Customer Relationship Management Because HMC’s CRM has been designed by hoteliers for hoteliers, we understand how to optimize membership loyalty programs and give you the most transparent insight into their This is a truly turnkey solution to acquiring, recognizing and retaining Gain full 360-degree visibility into all aspects of your membership Send out highly targeted and relevant email and direct mail campaigns to select members based on their usage pattern with custom or “out of the box” filtering Link member usage and customer data to reporting systems in real Essential reports include: An interactive Dashboard, highlighting key metrics Financial Reports Food and Beverage Tracking Daily Activity Meal-Period Analysis Top Spenders Comprehensive member segmentation tools Our Interactive Graphs and Drillable Data allow you to innovatively and dynamically visualize your data and drill deep into your information to expand high-level reports into fine-grained CRM Insight also provides hoteliers with regular monthly emails, ensuring that you are updated on key performance HMC has developed world-class, purpose-engineered solutions and partnered with best-of-breed technology and distribution providers, such as

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