A Video – Print is…A Team Player
February 10th, 2012 Filed under: Direct Mail Design — Direct Marketing AuthorI really like this video and decided to post it here for you to watch. Enjoy
Author’s Description:
What you need to know about how small businesses are integrating traditional and digital marketing methods to create effective marketing campaigns Combination Approach is Ideal: 76% of small businesses state that their ideal marketing mix is a combination of traditional and digital Advertising and Direct Mail are Important Tools: While 68% of small businesses use email most often, 60% rely most heavily on advertising, followed by social media (50%), and direct mail Print is Getting Results: Which channels do small business owners find most effective in terms of response rates, purchases and more? Advertising (43%), email (38%) and direct mail QR Use is Growing: Nearly 50% of small businesses are using Quick Response (QR) codes in their marketing 45% are using QR codes on their business cards and 44% on their direct mail
Tech


This video has had 67 views and is 61 seconds in length

