A Video – Print is…A Team Player

February 10th, 2012 Filed under: Direct Mail Design — Direct Marketing Author

I really like this video and decided to post it here for you to watch. Enjoy




Author’s Description:

What you need to know about how small businesses are integrating traditional and digital marketing methods to create effective marketing campaigns Combination Approach is Ideal: 76% of small businesses state that their ideal marketing mix is a combination of traditional and digital Advertising and Direct Mail are Important Tools: While 68% of small businesses use email most often, 60% rely most heavily on advertising, followed by social media (50%), and direct mail Print is Getting Results: Which channels do small business owners find most effective in terms of response rates, purchases and more? Advertising (43%), email (38%) and direct mail QR Use is Growing: Nearly 50% of small businesses are using Quick Response (QR) codes in their marketing 45% are using QR codes on their business cards and 44% on their direct mail


Tech

Tagged with: Print is…, marketing, marketing campaigns, Printing, direct mail, business cards, Print, small business, digital communications, Publishing, Paper, Design, Business, PIASC, PIA, Choose Print, QR codes, Search, Advertising, Media



This video has had 67 views and is 61 seconds in length


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