Event Flyers - 10 Tips on Creating One That Grabs Attention
March 17th, 2010 |
1. Write a catchy headline
The headline is very important, because this is the first thing people will see on your event flyers. If the headline is enticing, they will surely take a look at the rest of the information. The headline should be short, something that sums up your message, a phrase or a sentence that has power.
2. Be straightforward
Don’t put too much text on the event flyers, add only the necessary information. People won’t have the patience to read it if it goes on and on about the same thing or if it has so much info that is not relevant. Make sure the event flyers are straight to the point. Don’t fill the whole flyer with text, the information about the event should be visible, especially the place and time of the event.
3. Add images and graphics
Use eye catching photos and images, that have something to say and that are in connection with the event. Make sure the images are clear, they have a high resolution, and their colors fit with the flyer. The images should be noticeable; in fact if you have great images people will be more interested in reading the event flyers.
4. Keep it simple
Don’t make the design of the event flyers too complicated. If people don’t see at the first sight what is the flyer about, they might not be interested to read further. Also make sure that the text is on a plain background, because otherwise it is hard to read it. Don’t use too many fonts either, they can be confusing and they don’t look good.
5. Make the text short and simple
Pay attention when you write the text. This flyer will be read by all kinds of people. Make it short but straightforward and easy to understand for everyone. Don’t use expressions on the event flyers that only you and a small group of people understand.
6. Use contrastive colors
Colors can create a great effect on an event flyer. If you use contrastive colors, you can control which part of the flyer to be more visible and which not. The headline and the major information about the event should stand out from the rest of the flyer.
7. Use good quality paper
The quality of the paper matters. If you use high quality paper, you will let the target audience know that this is a serious thing. Good quality gloss paper also looks better, and if you want to show that you are professional, prints your event flyers on paper like that.
8. Don’t exaggerate with colors
Don’t use too many colors on your event flyers. Some people fall into this trap: they think the more colors the flyer has the more attention it will gain. This is not true: if you look at a flyer that has too many colors, you will see how disturbing it is. This way the relevant information is much harder to notice. If people see a jumble of colors and images on the event flyers, they probably won’t take the time to figure out what the flyer is about.
9. Highlight relevant information
If there is something for free, a promotion, or something else that is a part of the event, makes sure it is visible on the first glance. A lot of people feel enticed by free things, possibilities to win something, and so on.
10. Personalize each flyer with Variable Data Printing
Today, one of the most popular digital marketing techniques is called Variable Data Printing (VDP). VDP allows you to print personal data on each flyers you print. Your recipients will pay more attention to the flyers if they see their name or contact information on the flyer. VDP might be difficult to implement with your local printers and most online printers do not have this available yet.
I suggest looking at Supprint VDP Flyers, they have a very easy to use online tools to create and print VDP flyers.
