Trade Show Marketing Secrets - How to Make Trade Show Buyers Want to Talk to You
March 6th, 2010 |
Have you ever exhibited at a trade show and found yourself fighting for the attention of a retail buyer. It happens all the time and it is getting tougher and tougher trying to get their attention. What are you going to do to grab their attention? Have you heard of a WhatsDat?
What’s a WhatsDat? A WhatsDat is anything you wear or carry that is unusual and unique. It can be an interesting purse, a strange tie, or an amusing hat.
A WhatsDat is any object that draws people’s attention and inspires them to approach you and ask, “Uh, what’s that?” What you are doing is giving the other person something easy to comment about.
You want to wear something that can lead into various topics about your company or product. This object must be used as a social aid to help you during a trade show when trying to gather the attention of attendees walking the floor.
You want to have something people can talk about because it gives them an easier way to approach you. If you are exhibiting at a trade show and have an interesting slogan on the back of your shirt that leads into a conversation about your product is a great way to grab a persons attention.
You want to stand out and gain attention from the object you are wearing.. this is the attention getter.
You do not want to wear anything that is outrageous and makes you stand out in a negative way. If you are the CEO and want to appear professional, then have one of your staffers walk around generating buzz.
When it comes to exhibiting at a trade show, the company that is able to generate attention and then turn that attention into interest for their product is the company that will see a large return on their trade show investment.
Buyers are constantly evaluating exhibitors on their creative abilities. Make sure you are the exhibitor retailers are talking about in a positive way.
If you are interested in generating attention to your product during the trade show, then click here and learn some more valuable trade show marketing secrets.
