7 Direct Mailing Tips For Pizza Shop Postcards
July 2nd, 2009 |
1. Be prepared with a map of your local area and clearly define the area you want to target. If you have a postcode reference for deliveries on your takeout menu, make sure you deliver your flyers to those people and not others that would be refused delivery. You can still mail to a larger area in case anyone wants to directly go to your business, but make sure you cover everyone in your delivery area first. Your flyer printing campaign will not be very effective if your direct mail distribution does not cover the areas you need.
2. Make sure your postcards are delivered to everyone in your service area. Typically speaking you should leave one postcard per household/business, however, some require you to leave more than this. For example, some households may actually be a shared accommodation such as student housing and some may be broken up into flats. Make sure you know what kind of household you are delivering your postcard to and therefore how many you will need.
3. Make your pizza postcard memorable. A postcard that does not give the reader a strong impression of your business and what you can provide is not going to be worthwhile. Strong imagery and bold attention grabbing text can help your postcard to stay in the recipients mind and they will remember it when they next feel like having pizza.
4. Don’t over do your postcard text. A pizza postcard is still only as large as a postcard is and therefore you won’t have a lot of space to play with. Don’t try to overload your postcard with your pizza menu, all your special deals and business information. Select one or two key features you want to advertise such as 20% off for students, informing them of a new restaurant makeover and menu or just selecting your very best and most popular meal deal.
5. Include all forms of contact information. Make sure you have all the needed information so a customer can get in touch. Your potential customers need to be able to see exactly what your business is but also how to get in touch with you straight away. Include essential details such as a contact telephone number, restaurant address and extras like “free delivery” to ensure they choose your business over competitors. Leaving out something important such as a phone number can be very harmful to your advertising campaign and sales.
6. Try additional distribution techniques - not just mailing. You don’t have to just stick to restaurant direct mail postcards, you can also make the most out of your flyer printing by supplementing this flyers with magnets, coupons, etc. Try providing postcards in city centres or public areas so people on the go can pick one up and keep your postcard on them for when they need it.
7. Don’t forget to include businesses in your distribution plan. You may have all the residential areas in your delivery area covered but you should also include work places including office buildings where people may appreciate a quick hot meal at lunch time or when they are working late after hours.
Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. His areas of expertise include SEO, Direct Mail, Ad Campaigns, Business Development, Copywriting, Product Management, New Vertical Identification, Lead/Pipeline Development, PPC (Google, Yahoo, MSN), Email Campaigns (HTML), Analytics, Technical Writing, PR (press releases, radio, media communications, Organic Search Optimization, Article Writing, Technical Writing, Video and Audio Production, Blogs/Web 2.0/Social Networking, Link Building, MS Windows XP/Vista/Office, ACT!. Chris currently serves as Marketing Director for Taradel.com and may be contacted directly regarding your print advertising needs.
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