Daily Marketing Tips

If you want to get your advertisements directly into the hands of the consumer, direct marketing is going to be the most effective strategy. However, direct marketing can carry with it a certain amount of uncertainty if you don’t know how to properly measure the results.

The reason is because you have little control over what happens to your advertisement once it actually gets into the person’s home. Given that you’re paying per person for all of the advertisements you’re sending out, some companies may be dissuaded by the potential costs.

A mentality like this is failing to capitalize on the greatest strength of direct marketing. Unlike other avenues, like placing an ad in a magazine or creating a television commercial, a well-organized direct marketing strategy can track its own success like no other marketing venture can.

For example, if you’re using full color postcard printing with your direct mailing, simply place a number on the postcard for them to call or a website for them to visit. Now you can use these sources to track how many people are actually contacting you based on your postcards.

If you’re sending letters instead, using envelope printing to place a second envelope in the letter for them to respond with can track your response rate as well.

By adding in these tracking measure you can very easily measure the success rate of your direct marketing.

First, you see exactly what the response rate actually was. Simply look at the number you sent out versus the number of people that actually responded. From here you can easily get the percentage of success. Just take the number of people that responded and divide it by the number that you sent out.

This is particularly important in relation to cost/benefits of your direct marketing campaign, which is the next step in really measuring your success.(more…)

“Buyer’s Market, Seller’s Market - It’s always a Realtor’s Market”

These are the words my trainer said to me when I was studying for the Utah Real Estate Licensing Exam over 10 years ago. The same holds true in any niche where you’re offering services, and that’s one of the reasons I strongly encourage you to take a closer look at your Direct Sales business right now.

In this slowing economy, lots of folks are looking for a little extra income. Just keeping the bills paid can be a challenge - but when you throw in layoffs, rising mortgage rates, and let’s not forget the ridiculous gas prices these days, it’s not just about extra income - sometimes it’s a complete income replacement!

Now it is the perfect time to share your business opportunity. You’ve heard the adage, ‘buy low, sell high’? The same holds true in Network Marketing. Many companies are offering some tremendous savings and incentives for recruiting this summer. You owe it to everyone to share the benefits of your career. Now, I still maintain that Network Marketing isn’t for everyone, but you’d be foolish not to share your opportunity at a time when many people are literally STARVING for an income.

Here are some great tips and facts to share with your customers to let them know what a difference a network marketing career could make in their lives:

• 96% of adults ages 25 to 44 are very interested in owning their own business.
• 21% of baby boomers need to save at least $2 million for retirement and many have not saved enough.
• 90% of women will assume total financial responsibility for herself at some time or another. Every woman owes it to herself to be prepared!
• 85% of bankruptcies could be avoided with only $300 in additional monthly income.
• More than 50% of adults in the US have purchased goods or servic (more…)