Good Video : Direct Mail Smackdown: ADA vs. SPCA
January 24th, 2012 Filed under: Direct Mail Company — Direct Marketing AuthorI thought this was pretty interesting and wanted to share it with my readers
Author’s Description:
In our pilot episode, two holiday packages go Paul Bobnak, the Director of the Who’s Mailing What! Archive, is in the corner of the American Diabetes Association while Ethan Boldt, Chief Content Officer of DirectMarketingIQ, is behind the Click here to download the packages: Highlights of this exciting episode: First-rate fundraising copy from the SPCA, including on the outer envelope and the letter that employs the guilt copy A freemium battle, as both packages include many and some unusual free gifts that will successfully sway many The stripped-down donation card that makes it easy for donors to
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This video has had 19 views and is 225 seconds in length




